Lara Hisham: The Art of Standing Out

In the landscape of modern influence, there is often a sharp divide between the polished image and the person behind the lens. But for Lara Hisham, IMC graduate, designer, and the creative force behind some of the most talked-about silhouettes of 2026, the two are intrinsically linked by a marketing degree and a deep-seated belief that style is a form of personal strength.

From her breakout moment during Ramadan 2026 to her "unfiltered" university mornings, Lara invited us into her world to discuss why a metallic corset changed her life and why being a business owner is far more than just a prestigious title.

The Marketing Mind Behind the Aesthetic

Lara isn't just a designer; she is a strategist. With a degree in Integrated Marketing and Communications, she views her career through a professional lens. This expertise has fueled her success as a powerhouse influencer, leading to collaborations with over 30 global brands, including Garnier, L’Oréal, and La Roche-Posay. "If I wasn’t in fashion, I’d probably be working a 9-to-5 corporate job in marketing," she admits. "I can see myself using my knowledge to grow brands and create impactful campaigns."

From Metallic Disco to Celebrity Must-Haves

Lara’s creative journey is defined by her willingness to tackle the "challenging." Her first major design, a corset made of metallic disco fabric, was a trial by fire. That eye for the "one-of-a-kind" led to her biggest milestone yet. "When Inji Ali wore one of my kaftans, I could barely believe it was real. I kept thinking, ‘Is this actually happening?’"

Finding the "Quiet" in the Noise

To stay grounded, Lara advocates for a ruthless curation of her environment. "I make a conscious effort to unplug by unfollowing accounts that don’t bring positive energy,"she says. When the screen goes dark, she turns to legends like Elie Saab and Dior to spark her next big idea.

The Style Profile: Lara’s Essentials

• The Uniform: Black leggings and an oversized shirt. "Effortlessly put together."
• The Trend Regret: Balloon pants. "They just didn’t suit me at all!"
• The Mission: "I want women to feel powerful, unapologetic, and bold."

A Final Note on Strength

"Be your own source of strength and happiness," Lara advises. "Stay positive even when things feel heavy. When you learn to stand on your own, everything else in life becomes a choice, not a need."